New Rule for Digital Marketers: Self-Declaration Certificate Required

2024 Indian Government Rule: Self-Declaration Certificate for Digital Marketers

Introduction

In a significant move towards ensuring transparency and accountability in advertising, the Indian government has introduced new rules for digital marketers. Effective from June 18, 2024, all advertisers must submit a self-declaration certificate before publishing any advertisements. This article will delve into what this new rule entails, the process for compliance, and its importance for the digital marketing landscape in India.

What is the New Government Rule for Digital Marketers?

The new regulation mandates that advertisers submit a self-declaration certificate to confirm that their advertisements are truthful and comply with existing laws and guidelines. This rule applies to advertisements across print, electronic, and internet platforms. The initiative aims to promote responsible advertising and protect consumers from misleading claims.

Key Requirements for the Self-Declaration Certificate

https://cbcindia.gov.in/cbc/uploads/mandate/Self_Declaration_Portal_Guidelines.pdf

  • Legal Compliance

    Confirmation that the advertisement does not violate any law in force or any self-regulatory content code.

  • Guideline Adherence

    The certificate should confirm compliance with the Press Council of India's (ASCI) guidelines and any other applicable rules and regulations.

  • Agency Details

    Information about the advertising agency, advertiser, brand owner, and authorized signatory.

  • Rights and Approvals

    Declaration stating that the advertiser has the necessary rights and approvals for the advertisement content.

  • Contact Information

    Contact information any complaints or grievances related to the advertisement.

These requirements are aimed at ensuring truthful and compliant advertising practices in India.
https://cbcindia.gov.in/cbc/uploads/mandate/Authorisation_Letter_Format.pdf

Process for submitting self-declaration certificate for advertisers and agencies

Advertisers and agencies can submit the self-declaration certificate to the Indian government by following these steps:

  • Preparation

    Prepare the self-declaration certificate with all the required information, including confirmation of compliance with relevant laws and guidelines.

  • Authorization

    Ensure the certificate is signed by the authorized signatory of the advertising agency or advertiser.

  • Submission

    Submit the self-declaration certificate through the specified online portal designated by the government. For TV and radio ads, use the Broadcast Seva Portal; for print and digital media, use the Press Council of India Portal.

  • Record Keeping

    Keeping a copy of the signed certificate is a good idea for future reference as well as for your own records.

By following these steps, advertisers and agencies can ensure timely and compliant submission of the self-declaration certificate to the Indian government.

Importance of the New Rule

The introduction of the self-declaration certificate is crucial for several reasons:

  • Consumer Protection

    It ensures that consumers are not misled by false or exaggerated claims in advertisements.

  • Transparency

    The rule promotes transparency in the advertising industry, making it easier to identify and rectify non-compliant ads.

  • Ethical Standards

    It upholds high ethical standards in advertising, encouraging advertisers to be truthful and responsible.

  • Legal Compliance

    The regulation aligns advertising practices with existing laws, reducing the risk of legal issues for advertisers.

What are the potential consequences of non-compliance with the new rules

Non-compliance with the new rules for digital advertising in India, including failure to submit the self-declaration certificate, can lead to various consequences, such as:

  • Penalties

    Advertisers and agencies may face financial penalties or fines for non-compliance with the regulations.

  • Legal Action

    Government or regulatory authorities may pursue legal action against violators, resulting in court proceedings and potential legal consequences.

  • Reputational Damage

    Non-compliant practices can harm the reputation of the advertiser or agency, leading to a loss of trust among consumers and stakeholders.

  • Ban or Suspension

    Advertising platforms or channels may suspend or ban non-compliant advertisers from using their services.

  • Loss of Business

    Non-compliance can result in the loss of business opportunities and partnerships with other companies.

Instructions

  • Log in to the system with a user ID and password if you have a Broadcast Seva account.

  • https://new.broadcastseva.gov.in/digigov-portal-web-app/jsp/mib/common/login.jsp

  • If you had obtained the authorization to Ministry of Information and Broadcasting or had applied for official approval before the launch date of Ministry of Information and Broadcasting, kindly continue with the login instructions that you have been emailed from the organization about your creation or privilege to Broadcast Seva account.

  • If you have an application, permission, licence, / registration approval from Broadcast Seva but have not received any email, please reach out to us at [email protected].

Conclusion

The new rule for digital marketers in India is a significant step towards ensuring responsible and transparent advertising. By adhering to the requirements and submitting the self-declaration certificate, advertisers can maintain trust and credibility while protecting consumers from misleading advertisements. Stay informed, comply with the regulations, and contribute to a fair and ethical advertising ecosystem in India.

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